The infectious track “Chikiri Chikiri” has exploded into a global phenomenon, racking up more than 100 million views across various YouTube platforms and igniting a frenzy on social media. Ram Charan’s electrifying hook step became an instant hit, sparking countless reels from fans around the world.
Adding to the excitement, the film’s creators have unveiled a captivating behind-the-scenes featurette called “Magic of Chikiri Chikiri,” which pulls back the curtain on the immense dedication poured into crafting this upbeat number.
Filmed amid the lush, rugged landscapes of the Western Ghats near Pune, the production team endured a grueling 45-minute trek to access a remote shooting spot, highlighting the challenges of capturing its vibrant energy. The video captures Ram Charan, alongside director Buchi Babu Sana and co-star Janhvi Kapoor, scaling steep hills with determination.
Undeterred by the terrain, Ram Charan not only conquered the climb but also nailed the high-energy hook step through exhaustive rehearsals and takes. Penned by the legendary AR Rahman and voiced by Mohit Chauhan, this whimsical duet showcases Ram Charan and Janhvi Kapoor in a lighthearted romp.
Set in the upcoming sports drama “Peddi,” where Ram Charan portrays a determined athlete, the film is backed by Vriddhi Cinemas and gears up for a March 2026 theatrical debut.
